Type of Project:
Sponsorship of original web series on SP YouTube channel
Create conversations online around the theme of ‘success’ and launch hashtag campaign
2.6M total views
Over 800K impressions of #StrayerSuccess hashtag in 30 days after launch of series
Highest number of applicants in Strayer’s history during the series run in fall 2014
Resulted in two spin off series that are slated to debut on Strayer University’s digital platforms.