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SoulPancake | MAKE IT HAPPY
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MAKE IT HAPPY

Partner:
Coca-Cola

Type of Project:
Digital influencer campaign for Super Bowl XLIX

Goal:
Activate YouTube influencer audiences as part of #MakeItHappy social campaign to inspire positive conversation online

The Results:
2.6M total views
Campaign was viewed by consumers as 95% positive, according to Business Insider
50,000+ in-game Twitter #MakeItHappy ASCII art engagements
3M impressions on “Smile Petition” photo campaign
Press mentions in AdAge, AdWeek, Forbes, Newsday, Washington Post, and more