Partner:
Coca-Cola
Type of Project:
Digital influencer campaign for Super Bowl XLIX
Goal:
Activate YouTube influencer audiences as part of #MakeItHappy social campaign to inspire positive conversation online
The Results:
2.6M total views
Campaign was viewed by consumers as 95% positive, according to Business Insider
50,000+ in-game Twitter #MakeItHappy ASCII art engagements
3M impressions on “Smile Petition” photo campaign
Press mentions in AdAge, AdWeek, Forbes, Newsday, Washington Post, and more