Partner:
ConAgra Foods
Type of Project:
Social cause activation through existing Kid President YouTube series
Goal:
Engage summer viewing audience to activate 1 million meal donations to Feeding America
The Results:
1.2M+ views
2M meals donated
Views, likes, and shares far exceeded client’s expectations, inspiring ConAgra to double their donation to 2 million meals
Exclusive press coverage on childhood hunger on The View, HuffPost Live, Wall Street
Journal Live, and MSNBC