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SoulPancake | 5 THINGS THAT MAKE SUMMER AWESOME
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5 THINGS THAT MAKE SUMMER AWESOME

Partner:
ConAgra Foods

Type of Project:
Social cause activation through existing Kid President YouTube series

Goal:
Engage summer viewing audience to activate 1 million meal donations to Feeding America

The Results:
1.2M+ views
2M meals donated
Views, likes, and shares far exceeded client’s expectations, inspiring ConAgra to double their donation to 2 million meals
Exclusive press coverage on childhood hunger on The View, HuffPost Live, Wall Street
Journal Live, and MSNBC