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I think the most amazing commercial i have ever seen is the Sony Bravia ad.
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I think the most amazing commercial i have ever seen is the Sony Bravia ad.
www.youtube.com/watch?v=2Bb8P7dfjVw
Enjoy!!
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I think art is defined by intention.
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I think art is defined by intention.
If something is solely intended to sell a product (ie. a tide commercial), then no.
If something has creative influence, regardless of how that comes through in the final product, then yes.
The Godfather would still be genius if he took a swig of Diet Coke like James Bond did. That's not enough to crumble a movie. It would just knock it down a bit on the art-o-meter. On the flip side, throw a few products by real artists (anyone who gives the label to themselves) in anything, and you'll get a little taste of something artistic in something like a commercial.
This one specifically is an example of the creative team convincing the guys with money to give them a bit more leeway, and not blowing it completely (like whatever that ape playing Phil Collins on a drum kit was trying to promote).
#BretsRagTagTeam
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In my opinion, for the most part commercials are not works of art.. To me, art's purpose should not be to benefit yourself, but it should be to benefit/effect other people. Commercials in their nature are designed to make the audience buy a product, which in turn benefits the same company that made the commercial. That being said, I have noticed recently that more and more commercials are attempting to evoke a more emotional response from their audience, and to get them to think. Of course things like Snuggies probably don't fall under this category, but there are more and more commercials out there that almost seem to be serving a higher purpose than just selling a product.
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YES! if they made a comershal about my favorite band (the talking heads) im shure it would be beautiful.
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As far as insurance commercials are concerned, I definitely hope so. Since everyone in the U.S. is bombarded by 2-3 insurance commercials per hour, I hope they can get more creative.
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Can commercials be art? Yes.
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Can commercials be art? Yes.
My first thought - Levi's O Pioneers! advert.
Unfortunately, not all commercials live up to the standards one might consider to be "art-worthy."
This advert is a more literal interpretation of "commercials as art" -
http://youtu.be/y9cPQlU5DEE
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Personally, I believe it depends on the reaction one gets from watching a certain commercial, or hearing an ad, seeing an ad in a magazine, etc -- whatever medium it is in. Are the Keith Stone ads art? Not to me, maybe to someone else. The first commercial that popped into my head that I would consider art is the google chrome ads.
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Personally, I believe it depends on the reaction one gets from watching a certain commercial, or hearing an ad, seeing an ad in a magazine, etc -- whatever medium it is in. Are the Keith Stone ads art? Not to me, maybe to someone else. The first commercial that popped into my head that I would consider art is the google chrome ads.
http://www.youtube.com/watch?v=O5NKYKE6U2c&feature=player_embedded
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Well, a commercial is someone's creation. Anything that takes thought and love to create, may it be good or bad, is a work of art. And with that being said...Isn't everything a work of art??? :)
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I think not. We are so so so easily trained to be entertained. How can we truly have depth or feel some crossing over with a mere 30 second spot. While it's a cool commercial with a lot of wit, I would suggest it is merely great marketing. If you look at the heart and soul of what classical art involved, this is a nifty idea with couple of hour shoot and 2 very cool looking actors. I find it hard to believe those who produced this spot would see it as making a "lifelong" impact. It's merely a great progressive moment. There must be a better name for great commercials. I have no problem calling it incredibly artistic but art seems overused. The term ART should be reserved for something more transcendent. Just a thought.
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I did a commercial that ended up in the MoMA collection and, if they say commercials are art, I'll have to agree with them.
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I truly think so. A succession of moments, appealing to ones eye, put together to make you repsond visually and emotionally IS art. Especially the ones that make you laugh so hard you cry....
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I truly think so. A succession of moments, appealing to ones eye, put together to make you repsond visually and emotionally IS art. Especially the ones that make you laugh so hard you cry....
http://youtu.be/5x28ndoqKGY
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Yes. Sometimes I wonder if advertising is the most effective form of art. Art is there to move people or effect them in some way, whether it be through laughter or catharsis or tears. Because commercials have a very defined purpose, I feel as if they are forced to move people. Just because they sell us something does not mean they are any less than a Picasso or Mapplethorpe or Warhol. If you think about it, all art sells us something, although perhaps nothing tangible.
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Yes. Sometimes I wonder if advertising is the most effective form of art. Art is there to move people or effect them in some way, whether it be through laughter or catharsis or tears. Because commercials have a very defined purpose, I feel as if they are forced to move people. Just because they sell us something does not mean they are any less than a Picasso or Mapplethorpe or Warhol. If you think about it, all art sells us something, although perhaps nothing tangible.
Okay, so this commercial is one that I love because of its aesthetic, and I think that it is very effective for people my age. I now only buy Levi's. http://www.youtube.com/watch?v=HG8tqEUTlvs
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We live in a world of art.... where 'Artful Expression' is represented in all things. If we use Wikipedia's description (since we all know how awesomely accurate it is), we can see this relates directly to a commercial.
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We live in a world of art.... where 'Artful Expression' is represented in all things. If we use Wikipedia's description (since we all know how awesomely accurate it is), we can see this relates directly to a commercial.
"Art is the product or process of deliberately arranging items (often with symbolic significance) in a way that influences and affects one or more of the senses, emotions, and intellect... Traditionally, the term art was used to refer to any skill or mastery... Generally, art is made with the intention of stimulating thoughts and emotions."
With this in mind, a commercial is very much art. Therefore, the next question to be asked is - Is it good art? And even that is left to the interpreter.
For me.. I see art in everything. If it's man-made, and I can see effort, passion, and devotion put into something, I can deeply appreciate that (despite whether I actually like the end product). The world (and the people in it) is fascinating and amazing... leaving millions of stories to be told. A commercial is just one method of telling that story... very similar to a painting or a song. Unfortunately, commercials have a long way to go before collectively we deem them as 'art'.
But... we're getting there, and I think some commercials hit the mark. Problem is - most companies try to make a commercial to sell a product or service, rather than to tell a story about their company (or product/service). Organizations need to realize that ads can serve as an artful gift to society, and approach them as such. I guarantee the ad campaigns would be more successful, and the commercials would be far more entertaining.
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I have made commercials I would consider "commercial art". I have also made commercials I would consider total crap. If you create content that connects with people on an emotional level, it is a form of art.
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When I was a kid, I used to want to be an artist. Then, I realized that an artist is just a person expressing and, therefore, we're all artists. Life is the canvas. We, however, expect a certain level of mastery from artists. As for the commercial, surely someone applied their mastery of so many levels of comedic engineering and delivery. So, for the everyday artist: You need only master yourself. But, don't forget to see the art in all things.
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I absolutely think that advertisements can be art; they're art with an agenda, and it's not like that hasn't happened before. All art has a message, so why should art that is telling you to buy insurance be somehow shunned by the rest of the 'art world?' I think the art of entertainment/advertising has produced some incredibly awesome pieces; Are you not entertained?
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I didn't think about ads as art until I saw Mad Men, but now I agree. Ads are designed to make you feel a certain way, just as a painter would try to share their feelings through brush strokes.
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Commercials can be art. Products and advertisements have the ability to inspire cultures, and often in a broader and more direct way than individual artists can (a bit sad, but the truth). For example (and just because it's relative to the holidays coming up) advertisements are responsible for the modern image of Santa Claus.
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Commercials can be art. Products and advertisements have the ability to inspire cultures, and often in a broader and more direct way than individual artists can (a bit sad, but the truth). For example (and just because it's relative to the holidays coming up) advertisements are responsible for the modern image of Santa Claus.
I guess I wonder for those that disagree whether they think creative commercials are any more art if what they are advertising is for people to give to a social justice cause?
I think having artists behind the creative process for commercials is a great benefit in today's consumer culture. We're not just drones with pocketbooks, we still appreciate being moved with some form of emotion to buy, I personally appreciate humor. So props to those commercials that put in the effort to do so.
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Commercials can totally be art! For example: Apple's "1984" is not just art but a masterpiece! Art is something creative, that fascinates and/or inspires you, therefore a commercial can easily be a work of art. BUT not all ads are of the same caliber as Progressive's messenger or Allstate's Mayhem (Now there's another movie I'd watch!), so not all ads ARE art but they all have the potential!
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I'm a college student studying advertising and hoping to work in the creative end of the industry, and I became intrigued by all of it when I began to look at it as a sort of art-- or rather, a blend of art, entertainment, and argument. Producing any advertisement is a process that involves inspiration, creativity, and a lot of rejection. That said, some commercials are really terrible/ uninspired/ annoying/ boring. I guess what I'm getting at is that I don't think EVERY commercial is necessarily a "work of art" in itself, but rather, that a commercial does have the potential to be art. Wouldn't we say that most works of art (any kind, whether it's visual, or something related to music or dance or acting...) are created with another motive? They tend to sell something, whether it's an idea, or an emotion, or a new perspective. Similarly, film, which we consider to be an art, covers a broad spectrum of material, from independent art films to the sort of franchised series that comes with three or four sequels. I think there's a range of artistic integrity in any medium.
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I'm a college student studying advertising and hoping to work in the creative end of the industry, and I became intrigued by all of it when I began to look at it as a sort of art-- or rather, a blend of art, entertainment, and argument. Producing any advertisement is a process that involves inspiration, creativity, and a lot of rejection. That said, some commercials are really terrible/ uninspired/ annoying/ boring. I guess what I'm getting at is that I don't think EVERY commercial is necessarily a "work of art" in itself, but rather, that a commercial does have the potential to be art. Wouldn't we say that most works of art (any kind, whether it's visual, or something related to music or dance or acting...) are created with another motive? They tend to sell something, whether it's an idea, or an emotion, or a new perspective. Similarly, film, which we consider to be an art, covers a broad spectrum of material, from independent art films to the sort of franchised series that comes with three or four sequels. I think there's a range of artistic integrity in any medium.
Throwing something else out there: consider public service announcements. They can be clever, creative, and emotionally moving. Thoughts?
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This is a tough question. Even though commercials serve a similar, if not the same, purpose as movies and television, we hate to call them art. Why? Because they usually annoy us. Commercials are a distraction from the art we want to ses.
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This is a tough question. Even though commercials serve a similar, if not the same, purpose as movies and television, we hate to call them art. Why? Because they usually annoy us. Commercials are a distraction from the art we want to ses.
I think commercials are just a low form of art.
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Of course it is an art form. Whether it is created to evoke an emotion, to entertain, to sell something, or as an expression of an artist without an intended audience; it is art. Just because it doesn't affect you personally, it isn't any less of a piece of artwork. We all know that there are things that we each consider good or bad art in every realm of the idea.
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How about simply. can a commercial be good? I H-ate commercials but admit that sometimes the ones during SuperBowl are clever. But my question is then, "why can't they make good commercials all year long?"
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How about simply. can a commercial be good? I H-ate commercials but admit that sometimes the ones during SuperBowl are clever. But my question is then, "why can't they make good commercials all year long?"
It's like, "ok guys SuperBowl is over let's get back to making standard commercials showing fake people in fake situations feigning interest in this product".
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Have you seen the new Chevy commercial where the man's grown children spend two years finding his old Chevy that he loved? It rolls up and he is SO happy, he begins crying. It feels so authentic. That 30 second spot makes me cry every time. That is art. When you have 30 seconds to move someone, to make someone feel a certain way. Whether it's laughter, sympathy, compassion, when you can accomplish that depth in 30 seconds, that's art. Even though at the end of the day, they are just brilliant Advertising execs toying with our emotions to get us to buy something. It's still art. I believe emotion is art.
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I think so as well. I have seen some commercials that actually move/intrigue me like a piece of artwork. Kind of like those commercials with the kids with flies all over there face and a fat guy walks out with clean and pressed clothes saying how we need to feed the children.
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I ABSOLUTELY think so. There are a number of commercials I think have such potential to be considered art. I mean, art is suppose to be any medium that can make us feel something, or something that we think is beautiful, or that can touch us right? So yeh, there are definitely more than one, but I think the ones that really wowed me were the Zales commercial here:
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I ABSOLUTELY think so. There are a number of commercials I think have such potential to be considered art. I mean, art is suppose to be any medium that can make us feel something, or something that we think is beautiful, or that can touch us right? So yeh, there are definitely more than one, but I think the ones that really wowed me were the Zales commercial here:
http://www.youtube.com/watch?v=7_RJdyW-Tbo
Could have done without the voice over, but it's amazing nonetheless. And a number of Subaru commercials that I won't clog up my reply with!
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only if it is a commercial from japan or korea where really cute girls in miniskirts do soemthing in a language I don't understand but look really cute doing it.
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only if it is a commercial from japan or korea where really cute girls in miniskirts do soemthing in a language I don't understand but look really cute doing it.
To those of you offended go back to the penn state questions and leave me alone (-:
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Art is the result of creativity, and if someone can creatively think of a way to make people buy things, then they are artists (rich artists). Not all art is beautiful.
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Art isn't about the medium. I believe it's about sending an emotional message to the viewer. As such, there can be commercials I'd call artistic. Some people make visual or musical art for money; why not do the reverse for commercials? I'm sure there are a lot of ad writers who were once aspiring script writers.
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It all depends on what you see as art.
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It all depends on what you see as art.
As for me, I see this as a charming metaphor, so I suppose I'd call it "art", but not high art or wonderful art or great art. I do like seeing commercials that give off a certain heartwarming feeling or pleasant reaction, like that Coke commercial with the bees and the grasshoppers and the ladybird; but I don't know if "art" would be the right word to describe it...
Hmm, damn. This is going to bother me now! Anyone got any ideas?
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Absolutely! Chipotle had a commercial called "Back to the Start" that brought tears to the eyes of this sustainable farmer. Check it out:
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Absolutely! Chipotle had a commercial called "Back to the Start" that brought tears to the eyes of this sustainable farmer. Check it out:
http://www.youtube.com/watch?v=aMfSGt6rHos
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Yes. I believe some commercials can be art- they SHOULD be art in my opinion. I'm more interested in buying something if the commercial writing or cinematography is artistically progressive.
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Yes. I believe some commercials can be art- they SHOULD be art in my opinion. I'm more interested in buying something if the commercial writing or cinematography is artistically progressive.
I am actually very impressed by some commercials lately and know that there is an artistic genius behind them. And then others are so terrible that I wait for the punchline and cringe when I realize it isn't a parody.
I really liked this one: http://youtu.be/6JDOlTb2Cig
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My feeling about ads is that no matter how great they are, they're still tainted with the ultimate motivation of making you want to buy something that you don't necessarily need-- so I always come away from them with this negative feeling that I don't get with art.
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My feeling about ads is that no matter how great they are, they're still tainted with the ultimate motivation of making you want to buy something that you don't necessarily need-- so I always come away from them with this negative feeling that I don't get with art.
I think a crucial part of art is that it's free--there aren't any strings attached to it. So I wouldn't consider an advertisement artwork.
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I'd say it is a difficult question to answer due to the ambiguity of the term art - it is much like a question involving the word, God. If there is no agreement on what the definition of one of the primary terms of the question is, then the question itself becomes variable and likewise so do the answers; contrarily, if specific criteria can be established for the term, then the answer becomes logically contingent upon whether or not it satisfies those standards.
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I'd say it is a difficult question to answer due to the ambiguity of the term art - it is much like a question involving the word, God. If there is no agreement on what the definition of one of the primary terms of the question is, then the question itself becomes variable and likewise so do the answers; contrarily, if specific criteria can be established for the term, then the answer becomes logically contingent upon whether or not it satisfies those standards.
Personally I think an advertisement can qualify as a work of art because it can be an aesthetic and intellectual expression capable of evoking emotion. The ad that comes to my mind is the apple ad in which the young, hip actor played the apple and the slightly overweight, nerdy actor played the pc. I personally found the metaphors in that ad to be exceptionally elegant and eloquent, and feel like it wouldn't be inaccurate to say it was a manifestation of human 'art' - in the archaic sense of the word.
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I think the Hershey Kiss Christmas Jingle Commercial is art. My eyes light up every season, the first time I see it. Art is a form of expression that can be seen from various perspectives. Commercials, done with creativity and not merely for its viral capabilities or $$, can definitely be art, simple or complex.
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I think the Hershey Kiss Christmas Jingle Commercial is art. My eyes light up every season, the first time I see it. Art is a form of expression that can be seen from various perspectives. Commercials, done with creativity and not merely for its viral capabilities or $$, can definitely be art, simple or complex.
Smile.Love.Dance :-)
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hey everybody who thinks this advert - and others mentioned are art...
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hey everybody who thinks this advert - and others mentioned are art...
your standards of what is art are somewhat lower than those of the people in the know -
(it is in fact a sad rip off and as all propaganda - shallow and on a single emotional level )
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I wanna sock that 70's porn star right in the f****n' face. Make him need insurance for the dislocated jaw he's gonna have tryin' to persuade me into switchin' with progressive.
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I wanna sock that 70's porn star right in the f****n' face. Make him need insurance for the dislocated jaw he's gonna have tryin' to persuade me into switchin' with progressive.
I've always thought that art is a form of self-expression. So I guess you can express yourself through a commercial. Wastin' your time though, cause everyone would fast-foward through commercials if they could. lol.
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ahhh the old intersection of art and commerce. opinions shall always shift like plate tectonics. sure, it is art! Its art that was applied to sell something. The guys are actors. They are probably paying some Hollywood dues. The writers and directors are artists as well. The concept came out of the right hemisphere. The angles were composed like any good photographer would align. The light was applied from the DP (who is an artist of light). The components of this video are collaborations of artistic people. Sure its art. Fine art or commercial art is still art. Its use is a different story but nonetheless its art.
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Yes, absolutely! When I think of advertising as art, I think of Apple's "1984" commercial which was cinematic. I also think of their "Think Different" ad which unveiled their manifesto. I still get choked up when I see that ad. It makes me want to be a better human being. I also think of almost every Nike commercial ever produced when I was growing up--somehow, they always made me call forth the best in myself. Yes, commercials are art. They inspire, provoke and reveal something inside us we didn't realize was there before.
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Me and my roommate have an old cigarette advertisement framed and hung on our wall. Id say advertisement can be art.
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It can absolutely be art. I think anything that comes from someone's creativity can be considered art in some way to some one. The fact that you think it's art, makes it art.
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It can absolutely be art. I think anything that comes from someone's creativity can be considered art in some way to some one. The fact that you think it's art, makes it art.
I also had a similar thought on a commercial I saw a few days ago for the an English department store. It was beautiful. It wasn't trying to sell a product, but it was definitely trying to get the viewer in a certain state of mind that would indirectly get them into their stores. It was an advertisement but I was moved. Therefore, I'm going to say it was art as well. http://www.youtube.com/watch?v=pSLOnR1s74o
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Sadly, some of only good works of art on television are the commercials. That's why I despise 'channel flippers'. Wait ... wait... that commercial was 10 x better than the show we were watching!
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Advertising is the ART of persuasion, no? It's easy to forget that it can be creative and beautiful with so much crap around ... All art has an objective. Selling is a completely legitimate one.
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A commercial can be art just like a car manufactured by Ford Motor Company can be art. It can be clever, it can be beautiful, it can provoke emotion. But the key word is manufactured. If your definition of art can encompass manufactured products then it can be art.
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A commercial can be art just like a car manufactured by Ford Motor Company can be art. It can be clever, it can be beautiful, it can provoke emotion. But the key word is manufactured. If your definition of art can encompass manufactured products then it can be art.
On the other hand, I have a concrete litmus test for what is art and what is not. Art can be anything that extends beyond utility. Commercials serve a utility. Cars serve a utility. Hotel room paintings serve utility. Kandinsky was exploring the aesthetic experience with no promise of a useful outcome, just hope of a better understanding of who we are as human beings. That's art (and science) in all it's frivolity.
~ü
www.schmudde.net
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i think art should meet two requirements: it is created with intention that it be experienced by others. it communicates the artist's intention to participants of the experience.
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i think art should meet two requirements: it is created with intention that it be experienced by others. it communicates the artist's intention to participants of the experience.
anything else is taste.
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Anything is art if the creator calls it art... which is why "art" can get annoying. It's becomes this thing about posture.
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I'm not feeling it. I think it's the motive behind the creation. If something is made to push a product, that's just marketing. If that same thing is made in an artistic way, well, that's just creative marketing.
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A commercial can be art. Those who design/make commercials are artists, so it makes sense. They are just usually hampered by the constraints of those trying to sell the product.
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A commercial can be art. Those who design/make commercials are artists, so it makes sense. They are just usually hampered by the constraints of those trying to sell the product.
Is this one art? Uh, yeah, sure... ;-)
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No commercial can't be an art.....It can be something creative but its not art...!!!!!
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---Can a commercial be a work of art?
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---Can a commercial be a work of art?
Not only it can be, but it usually is.
If you're not laughing and fascinated and surprised by most commercials, that's probably somply because you're not sensitive to those kind of expressions. Just as a death metal fan might not be sensitive to Chopin or Mozart and just as my parents may not be so sensitive to remixes made by DJ Tiesto :)
Although, I'd be prepared to argue thoroughly that Chopin, Mozart, and DJ Tiesto remixes are all works of art.
--Is it art?
yes
----Can something designed to make you buy something be art?
Sure, songs are designed to be sold aren't they?
Films are designed to be sold (you should know about this :p)
I'm having trouble seeing the corelation between something being designed to be sold and it not being a work of art, I can't think of how those two ideas "connect".
--- Is it merely entertainment and I'm deluding myself?
What's Shrek? "merely entertainment"?
Reading through your question, I'm thinking you might have a very strict and narrow definition of art which is why you are asking this.
Either that or you think people do and are asking so that they think about it even though you know it already.
Or whatever :)
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I say yes - just as a movie can entertain, evoke emotion, and advertise, so can a commercial. I appreciate the talent that goes into some of the commercials out there; the new Chevy commercials are really something. My favorites are the funny commercials like the one you've shared here. Most commercials are not so great, so when a good one comes along I am quite entertained by it.
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Art's specific purpose is to evoke an emotional response that would otherwise stay repressed. A commercial's specific purpose is to evoke a consumer response that would otherwise stay repressed. Given their similar natures, it make a lot of sense to me for advertisers to use art as a mechanism for their goal. An emotional response could go a long way in evoking a consumer response. That said, I would like to confine my remarks to a narrow interpretation of the commercial posted. There are other ads out there that definitely fit under this category of art based advertising, but many more that feed of mindless assimilation into the human brain. Think jingles and the like.
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I don't think this is art, but I do think The Messenger should be given his own TV show.
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The art of persuassion is a fine art indeed. Just watch the news. Do you appreciate the artful politician as they try to convince the public that they are ready to lead the nation? I'd sooner vote for uncle Dougie!
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You are deluding yourself. I would have thought you would have worked that out by now.
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Personally, I LOVE commercials that make me laugh. It means that the companies behind them are at least thinking beyond my wallet to the person who carries the wallet. Yes, it's still commerce and the drive is still to get my money out of my pocket and into theirs.
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Personally, I LOVE commercials that make me laugh. It means that the companies behind them are at least thinking beyond my wallet to the person who carries the wallet. Yes, it's still commerce and the drive is still to get my money out of my pocket and into theirs.
But doing that with some tact and intelligence and at least acknowledging if not engaging the person carrying the wallet? I would call that an artform. Plus it pays dividends if companies remember to KEEP respecting me as a person and a customer. They are remembered when it's time to contract services.
Capital One . . . what's in your wallet?
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http://www.globalideasbank.org/site/bank/idea.php?ideaId=1277
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http://www.globalideasbank.org/site/bank/idea.php?ideaId=1277
OK it was 6 cars , not 10 - my memory is like other people's...
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@rainnwilson that particular ad is based on a real life incident at a toll bridge in California back in the 80s with a woman who was part of the movement that was to become:-
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@rainnwilson that particular ad is based on a real life incident at a toll bridge in California back in the 80s with a woman who was part of the movement that was to become:-
"Practice random kindness and senseless acts of beauty"
She paid $10 for a $1 toll and asked for the next 9 cars to go through....
some of the folks who were waved through ended up finding each other and the movement sprung forward from that initiative -
and it illustrates the whole point of doing this "pay it forward" type thing....
which is far more of an art form than "borrowing" the idea for some commercial campaign...
The next question is - "Can art be used to twist and distort man's sense of self and society?
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Of course! a commercial is someone's artistic view on a matter, even though it is advertising at the same time. They way they use the commercial to convey the message can be done very artistically. They do the same thing, they invoke something in the audience, weather it is emotion...or the need to buy whatever they are advertising!
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I absoloutely believe these commercials are art. Most likely the person/persons responsible for the ad had to take graphic art classes etc. more often than not I enjoy the commercial but do not remmeber the product or the call to action.
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Absolutely. Cary Fukanaga's (director: Sin Nombre, Jane Eyre) Levi's commercial is a perfect example: http://www.youtube.com/watch?v=FdW1CjbCNxw
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Absolutely. Cary Fukanaga's (director: Sin Nombre, Jane Eyre) Levi's commercial is a perfect example: http://www.youtube.com/watch?v=FdW1CjbCNxw
The VO is actually Whitman reciting his own poem. Breathtaking.
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*reading this from the desk of an advertising copywriter -- the desk of mine, it is*
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*reading this from the desk of an advertising copywriter -- the desk of mine, it is*
**and we all here thought we'd been doing art all this time**
***insert le sigh meme here***
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I don't see why not? Is a film a work of art? A film has actors, directors, sound techs - all the things aa commercial has... it has a soundtrack, a story, a beginning, an end, a climax & even an award to win? I don't see why a commercial can't be a 30-second work of art? Yeah... I think it is!
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Is art that which gets a reaction? Conveys emotion? "A lie that makes us realize truth" (Picasso). Yep, hence the term "commercial art."
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As someone who has working in commercial production for 22 years I grapple with this a lot... at it's best a commercial can be artistic, can be visually compelling, conceptually interesting or even challenging, and most definitely can be entertaining, but it's always in the service of commerce, it always boils down to some sort of story about the need for a product or service, a void to be be filled by purchasing something, so you can communicate that idea artistically, if you're lucky you can do so effectively enough to become part of pop culture but would it exist on it's own without a client? without a product? nope, so it's a tough call... Commercials are marketing, they exist to sell, if they touch you in some way that's great, and that makes them effective but I'm not entirely sure that makes it art.
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Advertising in general is a form of dark art. It's black magic.
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Advertising in general is a form of dark art. It's black magic.
"I believe that all culture must have arisen from cult. Originally, all of the faucets of our culture, whether they be in the arts or sciences were the province of the Shaman. The fact that in present times, this magical power has degenerated to the level of cheap entertainment and manipulation, is, I think a tragedy. At the moment the people who are using Shamanism and magic to shape our culture are advertisers. Rather than try to wake people up, their Shamanism is used as an opiate to tranquilize people, to make people more manipulable. Their magic box of television, and by their magic words, their jingles can cause everyone in the country to be thinking the same words and have the same banal thoughts all at exactly the same moment." ~ Alan Moore
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I think in general, no. But you can make anything art. I always think of Apple's "Think Different" campaign (http://youtu.be/cFEarBzelBs). Also, I think the Levi's "Go Forth" is a great campaign.
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I think in general, no. But you can make anything art. I always think of Apple's "Think Different" campaign (http://youtu.be/cFEarBzelBs). Also, I think the Levi's "Go Forth" is a great campaign.
When the ad is selling an idea or a lifestyle rather than a particular product, it has a higher chance of being in the realm where it could be considered art.
That's just my thoughts.
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2 words: Dunder Mifflin
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2 words: Dunder Mifflin
http://www.youtube.com/watch?v=EeQAw0ZeeJM
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I think commercials can be an art. When done right ads can play with your emotions, be funny, beautiful, and take lots of effort to create. They make a product look attractive and make it seem like they will relate to your needs. A great documentary that answers this beautifully is Art & Copy. It shows how certain people who are pioneers of the advertisement business had big ideas of how to advertise without being intrusive or demanding or insincere.
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Eh, probably deluding yourself. But I am staunchly in the camp of calling things what they are. If your a painter, call yourself a painter, a writer a writer. Art is vague, we can call anything art, it doesn't make it so. A prime example that comes to mind are Subway's employee's or "sandwich artists".
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Eh, probably deluding yourself. But I am staunchly in the camp of calling things what they are. If your a painter, call yourself a painter, a writer a writer. Art is vague, we can call anything art, it doesn't make it so. A prime example that comes to mind are Subway's employee's or "sandwich artists".
A commercial made you laugh? Good, then they are doing their job well. As best as I can explain it, they didn't have any loftier goals. Most artists probably do the thing they love despite the commercial factor of it, which makes commercials specifically different in that way.
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A work of art is designed to elicit some sort of reaction or emotion out of you. So if an ad makes you laugh, that should count for something, right?
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I honestly think you can get art out of almost anything, Many directors that have gone on to make feature films have made commercials and I see a lot of commercials nowadays as short films not just something that's pushing a product.
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It's funny. I just watched a short comedy video and there was a part that went something like this:
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It's funny. I just watched a short comedy video and there was a part that went something like this:
Steph: I'm just an artist
Nick: What type of art do you do?
Steph: Commercials
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To a certain extent I think it's art. It does want people to have a reaction and feel something. They either want them to be amazed by how creative it is, or "omg! that's freaking sweet, im ganna go tomorow and im ganna purchase that!" Ya know?
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To a certain extent I think it's art. It does want people to have a reaction and feel something. They either want them to be amazed by how creative it is, or "omg! that's freaking sweet, im ganna go tomorow and im ganna purchase that!" Ya know?
This is an awesome example too. :)
http://www.youtube.com/watch?v=DKWdSCt4jGE
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As an artist I say yes, anything that can cause you to experience an emotion is an art. But I am a girl who thinks a child's starfish chalk drawing outside on the side walk is too, and my favorite work of art I have seen is the following link http://www.imamuseum.org/art/collections/artwork/acton-turrell-james
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As an artist I say yes, anything that can cause you to experience an emotion is an art. But I am a girl who thinks a child's starfish chalk drawing outside on the side walk is too, and my favorite work of art I have seen is the following link http://www.imamuseum.org/art/collections/artwork/acton-turrell-james
that piece of art change my life at age 12 and allowed me to be a free thinking artist. Now I have gone to college and studied and traveled museums, even Paris, but that room in the dark is my favorite. It is a whole in a wall not a commercial but I do think it is the same idea.
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this is the best commercial i've seen all year, hands down:
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this is the best commercial i've seen all year, hands down:
http://www.youtube.com/watch?v=vYDS_MEWPU0&feature=share
and this... this, sir, is truly a work of art:
http://www.youtube.com/watch?v=xz1cee_94L4
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Ive been entertained by more commercials lately than actual tv shows. Im a sucker for all the comical insurance ads. I have to admit, the writers at these ad agencies that are behind these commercials are doing a great job at entertaining people.
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I cheated. I googled it.
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I cheated. I googled it.
From everyone's favorite source, the Wikipedia: "Generally, art is made with the intention of stimulating thoughts and emotions."
Your thoughts and emotions were stimulated enough to post this question. Mission accomplished.
And besides, how much art do you know of nowadays that generates an income? Best-selling novels, cinema, gallery shows featuring works of art plastered with hefty price tags...art has become a way of making money. So, even though it seems perverse, commercials can be considered as art. The good ones, anyway.
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Yes, i think it's an art form. For me the intention of the people that create the art is what's important. If they want to make you feel something. A lot of art, other than commercial, is about 'selling' you an idea in some ways... hmm.. Good question. :) I like to think of art has without boundaries.
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Yes. Some commercials I find extremely entertaining and comical and LOVE them. Others I hate with a passion and want to toss a brick at the TV screen.
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If a 30 second movie designed solely to sell you a product that's required by law to have (if you want to drive) is considered "art", the question at that point is what isn't art?
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It would depend on what the definition of what are is supposes to do is? What is the purpose of art? I would suggest that at least one of the purposes is entertainment. Not the only one but a part
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I don't know what happened to the link - http://www.youtube.com/watch?v=yJxCrP20dak
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If this isn't art I don't know what is. http://www.youtube.com/watch?v=TXeST0NMtic
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Many of our worshiped artists worked for commission; often to promote the greatness of their patron - why would a commercial be any different?
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It's definitely art. Lots of things in our culture are based in art, yet we are unaware of it. Take technology for example. Even though the use of the word has changed throughout history, it's based on the Greek word téchn? which means "art, skill, or craft". Commercials use many forms of technology and are presented as a form of expression.
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It's definitely art. Lots of things in our culture are based in art, yet we are unaware of it. Take technology for example. Even though the use of the word has changed throughout history, it's based on the Greek word téchn? which means "art, skill, or craft". Commercials use many forms of technology and are presented as a form of expression.
Here's one of the best current examples:
http://youtu.be/aMfSGt6rHos
It's a Chipotle commercial. It's brilliant.
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I personally don't think so, but it all depends what your definition of Art is. If you define Art as "something that invokes an emotion" then yes it could be. But if the invocation of emotion is simply an attribute of Art then perhaps we need to look a little bit further. What other prerequisites does it need to satisfy before being considered an Artwork? Andy Warhol comes to mind here. A Brillo box on its own is not a work of Art, but rather a box displaying its contents. However an exact replica of a Brillo box IS considered Art. Why? Because it is taking something conventional and showing it deliberately out of place. So because the commercial is in fact directed to make you want insurance, it is fulfilling its intended purpose and is therefor not Art. However if it were being used out of place as a statement, then further revision to its artistic status could be made.
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Ps. I like this one: http://www.youtube.com/watch?v=aMfSGt6rHos
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Here is a spot from about 16 years ago. It's a commercial. It's selling a product. It's a beautiful spot.
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Here is a spot from about 16 years ago. It's a commercial. It's selling a product. It's a beautiful spot.
http://youtu.be/Q2U9Q0Y2k_Y
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Yes commercials can be art, it's a form of expression. The person who made it had a vision to create something when they began. I think the current adidas commercials are awesome, here is the women's commercial:
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Yes commercials can be art, it's a form of expression. The person who made it had a vision to create something when they began. I think the current adidas commercials are awesome, here is the women's commercial:
http://www.youtube.com/watch?v=NIsvor0ID_U
I couldn't find the men's but it is equally awesome, the visuals and the music all come together to create something beautiful.
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Given that the purpose of a commercial is to bring awareness or in most cases sell something the obvious answer may be no. However, people forget that art is also created on commission and other monetary purposes. Truly whatever its purpose art doesn't have any limitations it can be seen virtually anywhere and its definition is completely individual.
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Yes this video will prove it http://www.youtube.com/watch?v=DKWdSCt4jGE pure genius commercial btw everybody follow my twitter @paulsoncale
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Yes. It's a very post-modern perspective, but if art is a sort of language, and commercials are a part of our cultural lexicon, then of course they can be art. And they don't have to possess any particular attributes to elevate them. They're a kind of art all on their own. Pop art, specifically.
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as i heard once, art is anything a human being make that's not related to its survivance. i think no one makes a commercial for his/her own will
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Sure, it can be art. Why not, right? It was made by people. It has the potential.
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Nope. It's art.
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