What happens when it stops being "cool" to be "green".
I'll take story: A while ago, I subletted a room in a house with some girls I didn't really know. One of which was very much into the "environmental" image. She worked in health clubs, ran 3-5 miles everyday, and was a recycling n**i. Now, of course, I have nothing against recycling- I really think it's a good thing that we've become more conscientious about our effect on the environment. But if I or anybody else in the house even forgot one time, we would get "a talking to". Besides being that annoying roommate you never want to have, she took hour long showers 2-3 times a day, used the blowdryer, flattener, etc every time, and left all the lights and fans on all the time, whether or not anybody was home. My point is an attempt to think about is how much the media and pop culture decides what we care about. A while back we cared about the oil spills, then the ozone, and now we have moved on to only caring about surface features that do not help save the environment as much as they do make a person "popular", "self-satisfied", or just smug. Herein lies my question: Is caring for the wrong reasons still caring? At what point will this extreme divorce of perception from true issues become the problem?
